- 1、本文档共15页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
Enterprises referred to adapt to the requirements of marketing communications
PAGE \* MERGEFORMAT 15
Enterprises referred to adapt to the requirements of marketing communications
With the development of marketing communication companies and mature enterprises to simplify the name of increasing attention. Company referred to as the enterprise content and substantively changed only in the form conducive to the spread of the short course, not all are conducive to communication and acceptance. Therefore, enterprises must be referred to as linguistics, communications and other requirements start to be trade-offs, otherwise referred to could become an obstacle to business marketing communications.
Two basic types of business referred to as
Enterprise naming and short way to correspond. To date, corporate name, and referred to as the main, there are two basic types: A type, with font size as the core, additional other terms constitute the full name of the company. Enterprise using its font for short. Referred to as the United States Coca-Cola Company ‘Coca-Cola’, Beijing Tong Ren Tang Pharmaceutical Factory called ‘Tong Ren Tang’. This short feature is the ability to easily retain full name in the naming of unique advantage. Short title and full name of the name is almost no information on the differences, can be called a kind of universal ‘high fidelity’ form. B, enterprises do not have size, but to the general vocabulary of several composite together to form the full name of company. As the full name in the enterprise is not a word for the enterprise to enjoy alone, so called not take reservations-known approach, enterprises can only be universal primary word or letters singled out to be permutations and combinations. Such as the Anshan Iron and Steel Company referred to as ‘Anshan Iron and Steel’, the U.S. International Business Machines Corporation (International Business Machine) referred to as IBM.
A type and B-type referred to as types of differences mainly in:
⒈ in structural terms, A-and B-type differences are significant. A typ
您可能关注的文档
- Enterprise build brand features six issues.doc
- Enterprise Approach- How to enter the new business-.doc
- Enterprise commodity strategy- to manufacture the products into the circulation of goods.doc
- Enterprise Business sponsorship of market rules- the principle of the cup.doc
- Enterprise communication problems - up to communicate the level of communication and Modan did not mind the lung down to communication.doc
- Enterprise Community Marketing.doc
- Enterprise Crisis Management of.doc
- Enterprise Credit Risk Management Mistakes.doc
- Enterprise Culture focuses on the management.doc
- Enterprise Customer Strategy- Breakthrough Customer Value.doc
- Enterprises to build two lines.doc
- Enterprises to engage in 'profit sharing marketing' Do not fall into the trap of tax evasion.doc
- Enterprises such as people.doc
- Enterprises to grow how to solve the lag of human resources management-.doc
- Enterprises over the fate of inflection point of the 'Xuechoudinglv'.doc
- Enterprises to implement the new policy a major crisis caused by channel.doc
- Enterprises should avoid being bogged down the proliferation of ineffective promotions.doc
- Enterprises to introduce capital founder should be alert to a mere figurehead.doc
- Enterprises to learn what is Amway-.doc
- Enterprises to participate in a breakthrough in Yao Jiaohui Where-.doc
文档评论(0)