Entrepreneurial Marketing.docVIP

 PAGE \* MERGEFORMAT 11 Entrepreneurial Marketing If the entrepreneurial spirit of dedication and innovation the engine of entrepreneurship, then entrepreneurship is the transmission and wheels of marketing. In early 1999, at Qinghua Qiu Hong Yun junior at home for the New Year to see the home behind the television, suddenly produced a strong impulse: Why not through their own talents to improve their family’s TV’s effect? The kind of able to receive television signals home theater projector will make a dream come true! Back to school later, Qiu Hong Yun designed and assembled a Desk can receive TV signals projector worked well. Early in April, the inventor took part in the exhibition of achievements in Tsinghua school attracted the same school classmates Wang Ke’s attention. WANG Ke-with his unique business perspective to see the market prospects of this invention, and invited graduating Xu Tsinghua MBA students to participate, 3 were co-founded the first real school students founded by the high-tech company - Beijing, as the Melody Technology Co., Ltd.. In the same year in July, they received the first phase of the Shanghai No. 1 Department Store 2.5 million yuan in venture capital, in April 2000, they signed an agreement with the Aucma to set up Information Technology Aucma as Meile Co., Ltd., a registered capital of 30 million yuan. In early 2001, the first can receive TV signals, multimedia projector market. To the second quarter of 2002, the company has achieved break-even, the new product sells well, and estimated annual sales of 4,000 million. Although, as the Melody still has a long way to go, but business point of view, Qiu Hong-yun, who is very successful. Depending on the U.S. music business stories and Lenovo, Stone, UFIDA, Huawei and other businesses started up the story completely different. Qiu Hong-yun, neither the success of the technology’s success, nor is the success of products and markets, but mainly business marketing success. The so-c