Era of knowledge economy Guanshengyuan Strategic Thinking Groups brand development.docVIP

 PAGE \* MERGEFORMAT 18 Era of knowledge economy ‘Guanshengyuan’ Strategic Thinking Group’s brand development I. Introduction The 21st century is the information economy, network economy, digital economy characterized by knowledge-based economy, it is an indisputable fact. In the knowledge economy, knowledge as the most important resource, will be more applied to meet customer needs. The brand is able to absorb more than a mere product knowledge, because the brand is the product of the actual functionality, appearance patterns, market development, corporate reputation and corporate image and all other elements of the comprehensive embodiment. Brand is not only implies the actual product features and science and technology, but also the formation of other elements of the human scientific knowledge. We can say that brand is the crystallization of knowledge, knowledge-based economy era, the growth of the brand provides a broad space. Today’s world, in goods, trade in services in addition to trademarks, patents and copyright license exports of trade competition intensified. Last year, U.S. exports in these two areas alone as much as 37 billion U.S. dollars. Chinese enterprises to join the World Trade Organization, to the knowledge-based features and TRIPS attention should be paid. This article intends to focus on knowledge-based economy Guan Sheng Yuan Group’s brand development strategy to make some forward-thinking. Second, the importance of brand development strategy Over the past few decades, it is often based on fixed assets of enterprises, such as factories, land, equipment, etc. to measure the tangible assets value of the business, but in recent years that people have begun to recognize the true value of the enterprise business activities, are actually rooted in the external , exists in the minds of consumers, enterprise resource should be the most valuable asset is the brand! Brand is a name, term, sign, symbol or design, or their combination, used to o