Experience Marketing Research on the implementation of models and success factors.docVIP

 PAGE \* MERGEFORMAT 13 Experience Marketing Research on the implementation of models and success factors [Abstract] experiential marketing is the enterprise from the senses, emotions, thinking, action and associated marketing aspects of the design idea, product or service as a prop to stimulate and satisfy the customer experience needs to achieve the business objectives of a marketing mode. According to Schmitt’s experience of theater and role of theory, experience is like a drama, and experience the theater models and stage products have the same elements of composition. Accordingly, this paper put forward the implementation of experiential marketing 9s model, summed up the implementation of experiential marketing success factors, as well as four of the six basic principles. [Keywords:] Experiential Marketing; Experience Theater; implementation of the model; success factors 1, with regard to experiential marketing and its implementation review of research ‘Experience’ concept, initially developed by the famous American futurist Toffler 1970 in its ‘Future Shock’ made. He first experience as an economic value to look at that experience is psychologically oriented goods and services, product and pointed out that ‘experience is an important variety of products is based simulation environment to allow customers to experience the adventure, adventures, sensual stimulus, and other fun ‘. Pine II and Gilmore (1998) is that: The so-called experience, means that people with a nature that a very personalized way to spend a period of time, and derive a series of events to remember. To put it simply, is to enable each person to personalize the way the events involved. LaSalle and Britton (2003) that the ‘customer experience is one or a series of customer and product, company, company related to the interaction between the representatives of these interactions will produce some reaction; If the response is positive, it will enable customers approved products or th