Extreme marketing - so that even more powerful brand communication.docVIP

 PAGE \* MERGEFORMAT 15 Extreme marketing - so that even more powerful brand communication When Charles Zhang’s ‘Maichun’ according to a wider range of media and the public mentioned, and more proud of his own, chances are next time he has only to add an air fork you pants. In fact, real estate is also very good at using big brother Shi-man show for the enterprise Zenghui, a climbing Everest, a balloon will take off. Even ‘Muzi Mei’ can also be relied upon their wealth of sexuality from the Internet ‘Red’ to the network, under wrote books. Talk about ethics, the author has no intention of derogatory praised its class, only from the marketing point of view of, ‘Charles Zhang’, ‘Global Financial Crisis’ were undoubtedly a success. Currently, such phenomena mainly in literature and art sales and marketing sector. White Paper on air-conditioning costs, such as Douchu Oaks; to prove their environmental, corporate CEOs on the streets in public drinking certain paint; cut open thoracotomy on the pounds sold Gree air-conditioning; shopping malls staged the scene show a certain bathing underwear brands; premiere type than the film itself is wonderful ‘Hero’ and’’Ukraine ‘thieves’ who. At this point, I put such a phenomenon referred to as the limit of marketing. The so-called limit of marketing, referring to the market activities, the owner of the brand or product through a marketing innovation, brand unconventional taken within safe limits, the radical non-traditional marketing means, in the shortest possible time, the most in order to quickly achieve the maximization of marketing behavior. Exploration of its main causes can be summarized as follows: 1, the fierce market competition, all kinds of marketing, competition means gradually familiar to the general public, consumers ‘immunity’ also increases, and conventional marketing is no longer the formation of ‘attention’ economy. 2, changes in distribution channels, the media is further broken down, consumer attention