First three quarters of 2009 Chinas advertising market grew 12%.docVIP

 PAGE \* MERGEFORMAT 4 First three quarters of 2009 China’s advertising market grew 12% Markets with confidence in the gradual pick-up (Beijing, China -2,009 11 23) According to an authoritative market research company CTR latest advertising spending statistics show that in 2009 the first three quarters China’s advertising market in stabilizing the macroeconomic situation, the pick up signs of obvious increase of the total running 12%, reaching 368.8 billion yuan. The first three quarters of this year compared with GDP 7.7% increase in ad market growth was significantly higher than GDP growth, reflecting the business-to-market, increasing confidence in the economy. Advertising spending - Media TV media to maintain an absolute advantage, to 78% of the market share leader in the advertising market, an increase of the overall growth rate is still higher than the advertising market, up 14%. However, SARFT 61 orders by the new regulatory impact, CTR television advertising in 2010 will be the inevitable price hikes, and the average growth of about 24%. Tian Tao, vice president of CTR, said: ‘by 61 orders to the impact of TV advertising market by 2010, an estimated 12.6 billion outflow, television shifted from export-oriented growth model endogenous growth will be inevitable. In the government’s economic incentives caused by consumption of subsidence cases, the in-depth study of the 12.6 billion advertising category, brand and audience composition will be an advertising market in the new competitive landscape, the key to winning. ‘ By national policies and the Great Event Marketing From EMKT. of 2008 Depression of outdoor advertising stabilized once picked up, an increase of 6%. According to the newspaper, radio advertising spend compared to same period last year showing signs of slowdown, magazine advertising spending decreased slightly. Advertising spending - Industry TOP5 first three quarters of the industry ad spend all up, especially the beverage industr