Five television ads errors.docVIP

 PAGE \* MERGEFORMAT 6 Five television ads errors At this stage, many enterprises in the TV advertising. However, many companies put in later, and did not achieve the desired effect. ‘I know I waste half of the advertising costs, but do not know which half of the waste’, which is always nagging advertisers say. In fact, advertisers, advertising on television, there are many errors, if to avoid these errors, it will minimize waste and maximize return on investment. First, select only the central station or local station Many enterprises to select only the central station or local station for advertising. I contacted many companies, only choose CCTV advertising, it can be seen that all the people did not know that many places in the south central Taiwan, the ratings are very low, then the need for other local TV stations (Hunan TV, Phoenix Satellite TV, etc. ) complexes; Secondly, the central station in the dissemination of the scope is indeed better than other television stations should be broad, but not as good as the depth of local TV; Third, some companies have chosen the central seven sets of such ratings are particularly low channel, although the price is cheap, but almost no effect, minimal return on investment. There are some enterprises the national market, but only choose to run on local television stations. Although the price is much lower than CCTV, but to the consumer the feeling that local brands; Secondly, many parts of the TV’s image is poor, no channel package, filled with chemical fertilizers, pesticides, medical and other advertising, a lack of credibility, does not produce the brand endorsement effect. Although many local TV and accurate positioning, the success of revision, such as Anhui TV (TV channel), Hunan TV (entertainment channel), it also attracts a specific advertisers, but in coverage, ratings, and far less influence over the central Taiwan, it enterprises prior to running a good assessment, according to disseminate budget, int