Five trends in food and beverage marketing to pour cold water.docVIP

 PAGE \* MERGEFORMAT 9 Five trends in food and beverage marketing to pour cold water Food amp; Beverage FMCG market occupies a large part of the market. Because they not only have the characteristics of FMCG: a short cycle consumer brand conversion rate, customers usually try new exotic food and beverage have the desire and interests, but also than the date of The core products more younger target groups, young people lead consumer trends, so the food and drink is more representative of the general trend of FMCG marketing. According to our long-term focus on Chinese food marketing and customer service experience, we identified the following five points will be the future of China’s five major trends in food marketing. But we do not agree to five-point understanding of this enterprise, and today, we have to five food and beverage marketing Trend pour cold water splash - First, the mixed product, the more creative, the bigger the market Nutrition Express Wahaha hybrid, 08 for the year has already exceeded 90 million, making a number of small and medium food and beverage companies optimistic about hybrid products. So far there have been many on the market two unrelated concepts and categories combined grafted products. But, we usually do not optimistic about these items. For example: plant protein + animal protein “double protein drink” coffee + cola “coffee cola”, beer + green tea “beer catechu cool” ... ... We believe that hybrid products, difficult to get consumer recognition. A brand have a clear idea can be recognized by consumers, but to integrate the two unrelated and even opposed the idea of the risk. Why, then, “Nutrition Express” and “Hong Durian milk” to success? Nutrition Express - consumer acceptance is not the “milk + juice”, but “the most nutritious beverages”, “15 nutrients in one step “is the reason for customers to buy. Hong Durian milk - not “milk + tea” success, but to drink the cup prepared and fill the “hot winter” mental vacancy