For face easy change heart is difficult.docVIP

 PAGE \* MERGEFORMAT 6 For ‘face’ easy change ‘heart’ is difficult In our service to customers, wherever the company’s brand strategy to re-planning and integrated customer, without exception, have requested the advertising companies to their original corporate logo was replaced. One of our clients, after two years of deliberation and preparation, April 20 at the Chengdu Real Estate Fair held, in the ‘Chengdu Commercial Daily’ length with four fullgrand launch new logo; Coincidentally, In 2005, the completion of a more in Dalian in Dalian Software Fair Customers also during the ‘Dalian Daily’ with a few fulllaunch its own new logo. Similarly, the March 31, 2005, Golden Land Group officially launched a new brand strategy: the new LOGO golden first public official to show, business English identity from the ‘Goldenfield’ into ‘Gemdale’; 2006 Nian 8 16, Beijing started the group The new logo is also a grand appearance to announce the brand new positioning ‘the responsibility of the property’ Clearly, the companies hope will mark a change to the company, after bringing a new beginning. Why incumbent, business standard? The most significant reason, whether from the market or from internal staff awareness, and from our national real estate company for about ten research results show that the visual manifestation of the original logo was outdated, corporate visual image to the customer began to aging aging outdated brand image and associations. For example, change the subject all of our customers, each enterprise’s development history of more than a decade or more, and have a high local reputation, but almost all corporate logos with pictographic symbols and a symbol like the graphics-based, Some are the key, and some red sun; some buildings, there is the earth and grass seedlings, etc. are all the basic colors red majority, followed by green and blue. Obviously, these signs have a reform of the early days of the aspiration of people in modern times but can not esca