Four lines of coyotes competition proper way.docVIP

 PAGE \* MERGEFORMAT 4 Four lines of coyotes competition proper way Nowadays four-tier cities, the situation is “Return of the wolves. The short term, foreign investment has been difficult to re-position remains the same, but will face a more brutal competition. Role in the market had an interesting exchange. “Coyotes” Return of Xi? From the data may not be optimistic. Hypermarket format-based foreign-owned supermarket giant market share in China rose from 32.3 percent in 2006 to 40.1 percent in 2011, which Conditioner (including Auchan, and Wal-Mart Mary (including Trust-Mart market share of 12.8% and 11.2%. However, this is the absolute value. More tier markets, foreign supermarkets is not only not as conquering a city like a clean sweep, but by the local enterprises in the region to suppress the living conditions gradually deteriorate from good. 34 market, “coyotes” has been able to come into vogue in addition to give full play to the advantages of a favorable climate and geography, as well as informal flexible and powerful execution. Full-Fu Yuan, Shandong, for example in Shouguang such a county-level cities, department stores, hypermarkets, integrated ultra-town stores, home appliances, commercial real estate, logistics, etc., relying on each other, build a more than 40 billion in sales from the multiple channels to become the “firewall” blocking foreign investment and even foreign competition and foreign investment is not can not enter, but the cost and the cost is enormous. should only compete in this area, Quanfu win no suspense. Moreover, foreign supermarkets in the innovation of business is slowly shrinking, and four line companies never supply chain, marketing, store design, category management innovation is enough limelight. A foreign giant supermarkets in a three-tier cities, one day sales of less than 100,000, even smaller next to a local business community shop performance. From this perspective, nowadays the situation of the four-