Four Mistakes dealer business expansion.docVIP

 PAGE \* MERGEFORMAT 9 Four Mistakes dealer business expansion Grew up in the nineties, the development in the twenty-first century dealers who, after almost two decades of accumulated experience in either capital or have a certain thickness, coverage, management capacity, human resources, social relations are a certain depth. Thus, many dealer friends started thinking business expansion, either because the pressure force manufacturers, and manufacturers confront in the course of the game and learned to conduct business expansion, while others are there because the cause of fast-growing money to my heart swell. whether this expansion is a rational Ye Hao, emotional Anyhow, business expansion is a normal phenomenon. But the expansion process, the very small number of dealers is the result of rational argument, there is no theoretical guidance, most rely on feeling, assuming expansion into the errors in the expansion is inevitable. Common myths are: Error one: Diversification Diversification is that many dealers are taking, or want to leave the road, seen a lot of dealers after another into the development of other sectors, such as access to logistics, services, manufacturing, franchising operation, more into the stock market and into the room real estate market. Shenzhen has a FMCG distributor operating in the distribution business started in late 1998, after decades of struggle, has become the brand of detergent sales in the country among the highest in a single dealer. Every year around a single brand sales of 5 million, equivalent to a medium-sized manufacturers product sales. Because of its rapid development of business, so feel they can do anything capable, but also feel everything should be able to do a good job. So, beginning in 2004, the business expanded rapidly, from logistics, printing, foot, real estate, coal mining to the detergent manufacturer. but less than two years, he expanded the business and failed, finally back to the old, leaving o