Four Steps to Marketing Planning 3 - to avoid a new breakthrough in price war.docVIP

 PAGE \* MERGEFORMAT 9 Four Steps to Marketing Planning 3 - to avoid a new breakthrough in price war IMSC Industrial Marketing Research Center found that the core of industrial marketing strategies are set by leaders must grasp that the accurate positioning and found that advantage, to do our best to form teams. Case: Haier’s team Zhang took over in 1984, when Haier, Haier is a loss of 1.47 million small factories, when the wage is borrowed Zhang return to their villages, and 85 years, when, faced with 76 sets of quality products with unsatisfactory Zhang round of the hammer from Since then, Haier has set a goal of doing household appliances industry, strong brand and began to improving quality of quality management. 20 years of sustained and steady development, has become a high reputation at home and abroad to enjoy a large-scale international enterprise group. Products from a single refrigerator in 1984, developed to have a white appliances, black appliances, beige appliances, including the door to class more than 15.1 thousand standard 96 product groups, and exported to more than 100 countries and regions. In 2004, Haier’s global sales volume surpassed 101.6 billion yuan. Reelected the same year, China’s most valuable brand Haier first, brand value as high as 61.6 billion yuan. January 31, 2004, the world’s top five brands, one of the valuation prepared by World Brand Lab ‘the world’s 100 most influential brands’ report revealed, and China’s Haier only selected, ranked No. 95 in the realization of China Brand zero breakthrough. Haier’s failure to drop it from the refrigerator case began, Haier began to grasp the product quality of the brand strategy, product quality management has become the focus of Haier Group, with this matter, Haier has won the trust of consumers, and their implementation ‘ Haier Star Service ‘to promote the development of Haier, which create a’ Chinese home appliance industry’s number one brand ‘aspirations are realized, Haier’s sta