Googles the success of Magic.docVIP

 PAGE \* MERGEFORMAT 7 Google’s ‘the success of Magic’ Last century to the early decades of this century, Google is undoubtedly the global business community the most out of color, the most eye-catching a star. In 1998, two fledgling university students Larry Page and Sergey Brin founded jointly Google. Today, Google is also less than ten years old, already boast of the pack, become a search engine sector, the leader of a well-deserved. Company’s operating income in 2002 from less than 500 million U.S. dollars surged in 2006 to 105 billion U.S. dollars. While Google has all along adopted a positive large number of employment and corporate mergers and acquisitions strategy, but still maintained a very high profit margins and financial income. In 2007, Google in the first half operating income of 7.5 billion U.S. dollars, of which the real profit of 20 billion U.S. dollars. Google should be careful to copy Once a great success in a short time, their experiences will be summarized, sum up for a new business model, by the people’s attention and esteem. Google is no exception. However, before a pattern to copy Google’s success, companies should be cautious, think twice before they act. There are two reasons: First of all, Google is also too young yet experienced crises, setbacks and sharpen. In innovation, it is difficult to distinguish whether Google is relying on its unique innovation model has been successful, or because of the success there and some were able to develop innovative models. The clear about this point is crucial. Secondly, Google’s business model to what extent it applies to other enterprises? It is in the end is a role model or a heterogeneous? A detailed analysis of Google’s road to success, we can see, its operations, profit model is very straightforward. Google through its own network and digital media agency and advertising, and charge a fee. In fact, Google 99% above operating income are derived from this route. On the Internet and oth