Guangdong Day of 2007- the plight of the cross.docVIP

 PAGE \* MERGEFORMAT 5 Guangdong Day of 2007: the plight of the cross 2006 has been a step away from us. For Guangdong, daily chemical industry, this past year, opportunities and threats exist, the intersection of joy and sorrow. The rapid development of Chinese daily chemical industry, given the rapid rise of numerous business opportunities, while complex and volatile market environment has led many Japanese brand in Guangdong in 2006, suffered a lot of frustration and difficulties. According to the State Council Development Research Center of Industrial Economics Research Department report issued by industrial development boom, the Chinese daily chemical climate index is reaching the highest point in five years, while the Guangdong daily chemical industry, the pace of development have occurred in the development of the slowdown, several shampoo brands sales compared to last year’s decline in varying degrees. Brand extension failure, a serious flow of talent, marketing into a corner, owning household energy waste strength ... ... As the industry slowdown in the pace of development, many existing and potential problems as the Pandora’s box is opened from the same succession. Changes in business environment day Qian Zhang. Ten years ago, daily chemical enterprises in Guangdong which the rise of the winning elements of the delay over time, almost all scattered into the mud: Unilever, L’Oreal, Procter amp;amp; Gamble under Japanese rule-based giant to reduce the price of some products to launch low-end brands eroded local Japanese brand market; many habits to follow the strategy of Guangdong Japanese brand, due to innovation and fatigue, ultimately forced into a brutal price war, the brand extension has repeatedly suffered defeat; with multinational companies on the domestic market continues to familiar local brand channel advantage of the gradual loss of terminal sales were a huge hit; In addition, Guangdong-based companies on the past, but that market-oriente