Health food marketing planning success of the six Raiders.docVIP

 PAGE \* MERGEFORMAT 7 Health food marketing planning success of the six Raiders The author in the 1990s, just in time for the health care industry golden period of development, have the opportunity to enter a domestic first-class health care products companies do area manager, was even more fortunate in charge of China’s gold market health care products market in Jiangsu Province, and more Coincidentally, Zhuhai Shi Yuzhu defeated, it came in Wuxi, Jiangsu Jiangyin City, starting from scratch to build melatonin brand, we as a distinct sub-category of health care products, although no direct competition, but in the health care boom period, regardless of is calcium, beneficial brain, improve sleep health products, or endocrine, blood, physical health care products, consumers are flocking to the products, therefore, competition will commence in health behavior in the industry, not the same sub-category products launched between. Then do a marketing plan work, naturally, will not leave China’s health care industry, therefore, the author as a marketing and marketing planner, witnessed the Chinese health products the ups and downs of success and failure. In the marketing industry There is a saying ‘Look Look domestic marketing health care products marketing’, this sentence is not false, but can also be seen that health care industry is a very competitive industry, but also best reflect the Marketing deep. Because of this, marketing planning experts believe that the industry is no real sense of the boss, even giants such as Shi Yuzhu level marketing planning guru can not tell me on a new product will certainly fire, but the law does not mean that no follow, who mastered the laws of health products marketing plan and make flexible use, who can work miracles, the interpretation of myth. So, health care products marketing planning law, what is it? Marketing planning experts believe the marketing plan for health care products has six core elements, as a professio