Healthy Living new idea - Hutchison W Dairy Marketing New Listing.docVIP

 PAGE \* MERGEFORMAT 14 Healthy Living new idea - Hutchison W Dairy Marketing New Listing 1. Market Analysis: In the brand, price, advertising and other areas (than the current main competitors in terms of the same industry) are not dominant form of competition, plus there are many brands of liquid milk retail channels continue to impact on home market with encirclement. Want to get new products to market successfully, thereby bringing about W’s full line of dairy product sales breakout, completed the planned market share, we must break through product homogenization serious, sales channel occlusion, promotions, and other unfavorable factors, a single bound, in the product development, market positioning, channel promotion, marketing mix and a series of marketing efforts in the continuous innovation and solve the traditional forms of marketing in the new market environment, survival and development. Product development the current breakdown of liquid milk on the market: In addition to fresh milk market in which the main position is 100% pure fresh milk, the main focus on adding trace elements (such as iron, zinc, plus multi-vitamins) and adjust the flavors (including chocolate milk, coconut milk, all kinds of fruit) two aspects, the lack of functionality with the special role of fresh milk. Therefore, Colostrum with immune function to add the fresh milk market outlook is more optimistic. While at this stage can also be lost no time in launching the use of the current trend of Colostrum is Neptune Group and strengthening the immune function of speculation and community groups are being particularly concerned about the favorable opportunity. Positioning no matter how good and popular product, it is impossible to satisfy all consumer demand, establish long-term stable market position. So, we need to achieve new sales success is to be suitable for part of the population through the development of special products, in-depth market segmentation, building produ