How to make TV advertising more attractive.docVIP

 PAGE \* MERGEFORMAT 6 How to make TV advertising more attractive I have engaged in advertising in these years, there have been customers complained to me: Every year I make a lot of advertising, advertising creative, production requirements are very high, put in the time these are prime time, it has to spend money advertising you, why results year after year? how our advertising sales force not it? Let us first look at the current advertising environment: First, the colorful ads dizzying complex As we all know in our lives, anytime, anywhere to see the ads. If you are blind, but you can hear the ads, if you are deaf, you can see the ads, even if you deaf and dumb, advertising and promotion at any time You may find advertising so we are now nowhere to hide. with so many products and companies than advertising, a corporate and product advertising is really extremely faint ah. Second, people began to produce the offensive ad With the continual emergence of a variety of media, advertising is pervasive, can be said that some ads have been interfered with people’s normal life, so people began to wish to see advertising, ads had to resist emotions, how this can play dissemination of information on how effect. our TV ad as an example: a set of forty-five minutes of the drama, the ad spots and even reached the middle of twenty or thirty minutes, TV stations in the city and county level is more commonplace. Therefore, saying that “advertising is the time for Taiwan’s time, “ridicule the taste is very strong, so let us feel the helplessness of the audience of advertising, or even just disgust. Third, the prime time slot is not prime time In terms of many of the media, advertising has become an important pillar of their economic resources, it is no secret. We can say that if there is no business ads, the media will not continue. However, the face of fierce competition in the market today, enterprises had to put into advertising, “wine is also afraid of th