How to make three lacks type customer three no shortage of.docVIP

 PAGE \* MERGEFORMAT 7 How to make three lacks type customer three no shortage of Terminal sales skills, in short grasp the following three questions: Who is buying products? Why customers buy? How to sell the customer? The first solution to the problem is to solve two problems after the key. Who is buying? Of course, the object is to young and old customers, but only the superficial classification of the customer, and can not form a system of targeted marketing to increase turnover rate. To-end sales targets, careful scrutiny, a total of four categories: First, professional product knowledge, buying the brand specific customers, the lack of one is the purpose for customer type, one type of customer is the lack of product knowledge, lack of trust one is buying type of customer. The first customers are rare in the terminal, the terminal according to the authors of the tracking found in many industries, these customers accounted for less than 5%. Such as product knowledge, professional, sales terminals in the appliance rarely seen on the professional level of product knowledge Purchasing Guide customers more than the occasional touch of the “professional” is nothing more than the customer from a manufacturer out of the development, production and sales staff. There is also a brand loyalty, competition is so fierce in the industry today, the brand loyalty of customers is very rare extreme . Only 5% or less excluded customer groups, the remaining majority is the “lack of Three” type customers. Resolve the customer’s “lack”, then transaction will be a matter of course. Case: In the States United States the day at noon, a couple gas water heater in the HE wandered over there for ten minutes, but went out for dinner HE the Purchasing Guide. My counter to beside them, when they are looking around, just, and my eyes Butt, I immediately smiled and said to them: “HE’s Purchasing Guide went out for dinner, or you sit down in that.” I easily pull on the bench (