How to make your companys marketing costs values up-.docVIP

 PAGE \* MERGEFORMAT 17 How to make your company’s ‘marketing costs’ values up? Has always been how to generate the value of marketing costs are among the most troublesome problems, all the company CEOs have such doubts, marketing costs, inputs in the end there did not produce a corresponding value? Because of this issue was not an accurate grasp of, many companies remain at the surface of the problem, that is, how to control the marketing expenses: Marketing cost control too death, marketers are unable to conduct business, or even deviate from the Chinese market conditions; control is too loose, manufacturers are unable to control the growing costs. In fact, the key is not to refrain from marketing costs control, but how it produces a high cost, that is, the value of marketing costs to make up! In this case, Haotian companies use consulting firm Tsunemori power to choose their own marketing features of the marketing incentives, the company’s ‘marketing costs’ value up. Why did the company feel powerless to control marketing costs Haotian company is a supporting production of tobacco packaging company, is the tobacco industry’s upstream businesses, has experienced rapid growth and exciting stage of development, the company’s market coverage in South China, Central China and Northwest regions. As the market expands, more and more a variety of marketing costs, the company marketing department to a certain percentage of cost control while providing a relatively high revenue targets, when the market for people will often bargain with the company as much as possible increased costs of inputs, reduce sales revenue and profit targets. Should the cost of each flower, is worthwhile, marketing costs, how the management side has plagued the company president, general. With the Haotian the company’s development, and additional offices in Southern China, the Northwest branch offices and central China, the company management and market development for cross-boundary cont