How to make your product unique.docVIP

 PAGE \* MERGEFORMAT 9 How to make your product unique Led to fierce market competition, a lot of mimicry behavior, technological innovation can only bring short-lived lead, fall immediately after the homogenization of the ocean. How to create differentiation from competitors with different characteristics, has become the place In a major marketing challenge in front. differentiation is to give customers a real reason to buy, that you not buy why buy someone else’s. This requires enterprises to focus, to achieve the ultimate one thing, with the others can not some prices and features to win customers. To sum up, the selling point to refined products, the implementation of differential positioning can start from the following ways: First, the difference in raw materials Evian (evian mineral water is the world’s most expensive mineral water, every drop of Evian mineral water legends come from the Millennium Alpine mountain snow, and then after 15 years of slow penetration of glacial sands from natural filtration and mineralization eventually formed. nature has given the noble and refined masterpiece, in addition to the legendary success story of the Marquis cure disease, the Evian water as pure, a symbol of life and elegance to 10 times the normal price of luxury bottled water sales. Haagen-Dazs ice cream to promote their raw materials from all over the world’s top products, such as vanilla from Madagascar represent the thoughts and endless love, Belgian chocolate, pure symbol of love in the fragrant sweetness and strength, the Polish representative of the red strawberry envy and tests, coffee from Brazil is the embodiment of humor and loved, and these are 100% natural ingredients. “love me, invited me to eat Haagen-Dazs,” into China since 1996, Hagen Das’s phrase swept across major cities in the classic advertising slogan. All of a sudden, Haagen Dazs urban petty bourgeoisie have become fashionable food. and look at the pricing of Haagen-Dazs, should ma