How to resolve the market crisis-.docVIP

 PAGE \* MERGEFORMAT 9 How to resolve the market crisis? As the Chinese saying goes - be prepared. Similarly, as a successful marketing activities, in advance without an adequate early warning programs, things are not flexible and the ability to defuse the crisis, and afterwards there is no summary and analysis. Then no matter how well can not call it a successful marketing campaigns. Marketing Crisis refers to the marketing activities encountered in the sudden, accidental or temporary, unpredictable events. Any one activity can not be properly perfect, as an experienced marketing people will make the results after each event feedback analysis, while the same at the next re-planning activities, the crisis reduced to a minimum. On how to resolve the market crisis, no doubt the experience is the prerequisite and basis for shaping the minds of the absence of a warning program in the event of a crisis would be at a loss. First, promotional activities to transform the mode of thinking will be a crisis into a win machine The activities of a crisis is encountered in the large-scale promotional activities in the temporary, unexpected event, also be interpreted as traders in the marketing and promoting the sale of bottlenecks encountered in the process. I encountered the most is that the activities of a crisis, and in the activities of settlement of the crisis is also set their own experiences and ideas, is willing to fall on paper to share with you. The impression that the department store where I have two events a crisis, it is worth a book. Although the activities do not become the main source of enterprise’s sustainable development momentum, but it can really act as a catalyst. Although I often referred to as promotional activities will be icing on the cake, but the two events is significant, and can be called a timely help. One was in 2001, enterprises find themselves in for the first time since the construction of shops selling depressed sales of only 20 milli