How to sell and how to buy.docVIP

 PAGE \* MERGEFORMAT 6 How to sell and how to buy Dual trading is nothing more than marketing mix. However, not everyone can distinguish between traded. In particular, the plight of many enterprises into marketing and sales is a priority, is the top problem, so how to sell? How to implement “sell Strategy” is built around the company from top to bottom can not be avoided Hom. The author of the services listed on the domestic large pharmaceutical companies, how to sell to the problems encountered. J Enterprises is the earlier of medicine and health category listed company with two products accounted for the relevant category earlier. However, in recent years, but sales flat. To this end, the company sold a big issue around how to: add-size packs, equipment sales, and adjustments region substitutions, ongoing promotional gifts, materials, delivery ... ... frustrating two years, sales have not seen the slightest improvement. Owner can not help but confused why I did so much work, and adhere to two years, no improvement sales how to do? Diagnosis by the author, J Enterprises has been working around the center of gravity are “selling strategies” above, and on how to allow consumers to “buy policy” is concerned, it moves slowly. Distribution, exhibition, promotion, materials, intercept, which belong to the “selling strategy.” How to sell is a relatively simple question, nothing more than a convenient place for consumers to buy, and buy how much responsibility belongs to the sales department . However, a single company a “sell Strategy” is not successful, especially for some time longer in terms of brand, and “selling strategy,” the longer the total execution time, the larger the damage to the brand. Effectiveness of television advertising, the effectiveness of newspapers, soft, end-image advertising, TV brand advertising, radio brand slogan, product brochures, these are “buying strategy”, how to get consumers attention, interest, leading to purchase, t