How to sell to the rich lifestyle-.docVIP

 PAGE \* MERGEFORMAT 6 How to sell to the rich lifestyle? Every morning, he would take a private jet to the Mediterranean on the island to swim, and that boats are expensive yacht, Capricia locker room; He will then transfer to another plane to St.Moritz mountain skiing; and then go to Paris for lunch , by the way to open a Council; at night and then fly back home to enjoy the sumptuous dinner - this is not a movie plot, but Europe, former owner of a car a day trip. In the eyes of the West rich, private jets, yachts, islands, as well as alpine skiing a lot of money how much luxury. In addition, golf, polo, paragliding, hot air balloons, cigars, wine, party, limited edition cars, antique watches, art appreciation ... ... is an integral part of their lifestyle. These high-end lifestyle products or services is how to sell to the rich it? Operators to understand the Western way of life, their goal is to customers who have taste, wearing elegant, refined life, incompatible with the vulgar. Make on behalf of a lifestyle product or service sold to these people, in ways which must be full of taste, and from the spiritual dimension to the depth of touch they are. Packaged into high society symbol There is such a small story, cigar girls in nightclubs to promote their products to a group of wealthy, she is such a guide to their own customers: the top 68 yuan / sticks, smoked Cuban man in the street; second row of 180 yuan / sticks In Cuba, the ordinary white-collar workers smoked; third row of 298 yuan / support, in Cuba is the boss who smoked; fourth row of 698 yuan / Extension, government officials in Cuba smoked; the last row of 998 yuan / support, in the Cuba is the Royal Palace nobility smoked. You say that rich people would choose which one? They are competing to snap up 998 yuan / branch, because is a kind of identity. Who wants to be someone else to see it lower? It is this truth: a way of life, if it is recognized as a symbol of high society, there must be