How to similar products fighting to win-.docVIP

 PAGE \* MERGEFORMAT 11 How to similar products ‘fighting’ to win? Medicine and health products the same competition, the large number of categories in the market will form their territories, often the situation, faced with the complex situation of market competition, how to effectively consolidate the advantages and disadvantages of conversion is that many marketing managers must be addressed in this paper will combine the two actual case to talk about market competition in the market how to successfully break through the marketing strategy. From September 2004 to date, Hubei, medicine and health products market, there are two broad categories of disease, drug market is very hot: one for rhinitis market, a market for the skin. In these two types of fierce competition in the market so, on the products the two companies are more competitive, if we say from last year, these two types of competition in the market situation can be ‘a mighty force in single’ to describe, then the two of the competitive enterprise products can say is that this ‘single-log bridge’ on their territories, of their demands in the ad and put in force, channel network construction, terminal and promotion, and full competition, like a fierce ‘street fighting’, which, Hubei Fu Niu Lai, director of marketing of biotechnology Mr. Xu Yulong operated by the ‘UB rhinitis Shu-pass’ and ‘ringworm-ching’ in such a ‘their territories, fighting in the streets’ in the performance of skilled operation of the market strategies and tactics, and makes products to inadvertently between the ‘Murder heavy’ admirable. I, as Mr. Xu Yulong consulting partner, witnessed the whole details of the operation of its two products, and now this disclosure, and superficial analysis. In September 2004, rhinitis market listing of silver ions 2000 in Hubei, which Trader novel forms of advertising (related media have reported that many, in this non-11 repeat), the magnificent advertising efforts, as well as a unique nose T