How to stand out in the exhibition industry-.docVIP

 PAGE \* MERGEFORMAT 19 How to stand out in the exhibition industry? Status of the domestic exhibition industry: 10 years ago, the number of exhibitions in mainland China just 1000, but by 2006 this figure last year, close to 4000, direct income of 140 billion yuan, 1 yuan if the exhibition business income by 9 per industrial chain driven income, the exhibition industry is on the economic and social development have a positive role in promoting. But in 2006 the global exhibition industry is 300 billion U.S. dollars of direct income, the Chinese mainland’s share of the exhibition industry is too small. 2007Years, stocks, funds and real estate go hand in hand, China’s macro-economic to maintain sustained and rapid growth, China’s exhibition industry and the international standardization of market segmentation process has further accelerated. According to incomplete statistics, Europe and the United States exhibition industry has to a certain extent, a downward trend, VNU Exhibitions Asia, Mr. Chairman Jime EsSink pointed out that the three reasons led to decline in the exhibition industry in Europe. Is necessary to concentrate and joint, allowing reducing the number of exhibition company in Europe, and second, a high degree of market transparency and the third is the transfer of production to the East. Obviously, the Chinese exhibition market opportunities are attractive. Currently has formed a Fair - ‘Chinese Export Commodities Fair’, the fair - ‘China International Hi-Tech Export Fair’, High-Tech Expo, China - ASEAN Expo, ICIF, the United States Fair and some other international show the impact of well-known brand, and in these exhibitions organizational units, we can see that these exhibitions are mostly government-led type. ICIF in organizing period, the CPC Central Committee Political Bureau Standing Committee member Li Changchun have been made in the project instructions, affirmed the holding in Guangdong ‘ICIF’ creativity, called for ‘ICIF’ Ban Cheng o