How to stand out in a mature industry-.docVIP

 PAGE \* MERGEFORMAT 11 How to stand out in a mature industry? The author is a Beijing palace Marketing Management Consulting Co., Ltd. Senior Consultant An industry matured, many companies sales stabilized, and even many companies began to decline in sales right now, so that everyone feels plight. But faced with this problem, many companies are helpless, think of that is, lower prices, profit-sharing as the most simple strategy, and always not find a more appropriate way to go. There is no improvement in the causes that? I always have such a view, when you are corporate sales staff to bear the breathless sales pressure, in addition to promotions and price cuts to maintain sales, had no choice, it actually is a great shame marketers. Why do you say? Is because the marketers did not give consumers enough to buy the reasons given, the market pull is not enough, your products and brands the gradual decline gradually discarded by consumers. An industry or product into the maturity of the market economy inexorable law. However, maturity does not mean that all firms certainly no improvement. Household appliances industry in China can be considered to enter the mature stage, but the Sony, Panasonic, LG is the way Uygur; Coca-Cola the drink, in most countries is concerned, may enter the maturity, but the Coca-Cola, Pepsi is enduring; This film products in a global scale, may be at maturity, but the Kodak, Fuji has not eclipsed. All this to say? Indicate that, while your industry into maturity, but it can come to the fore in this industry. The market is not the main reason for improvement is not the objective circumstances, and in your business itself. Since then a lot of business, do the following things wrong: 1, reducing marketing costs and look forward to a natural sales; 2, ignoring product maintenance, the question was flawed; 3, selling lost spirituality, rely on a sale. Customers always like the fresh stuff used in An industry can be matured, but