How to start second-class second-tier brand of urban cases.docVIP

 PAGE \* MERGEFORMAT 5 How to start second-class second-tier brand of urban cases I was a manager of plant protein beverage companies in Henan, the company is famous in North China, with a strong marketing business model in North China’s market to lose ground in Grade 3,4, 3,4-level network has a strong control, businesses rapid accumulation of capital. Enterprises with the market in the vast accumulation of capital in Grade 3,4, 2008 attack on the city market, sounded the horn, the task of sales also doubled on the basis of the original, but a few rounds down several important cities in Henan few gains, in-depth visits, research markets and customers with several cities repeated communications, and concluded that the competitiveness of the original model can not adapt to the urban market, urban market potential consumption level than 3,4 and very large multi-market focus, which led to the industry, the manufacturers are concerned about it, a direct result of the original model of the vanguard of weapon - promotions, the effect of reducing, the first distribution channels of the terminal outlets have been various forms of promotion does not forgive strange, the terminal will not take large quantities of goods received, a direct result of the terminal thrust lack of brand awareness is not enough, the premise of the terminal thrust is inadequate, the direct result of products in the terminal velocity is very slow, the terminal loss of confidence, followed by the City major terminal area of #8203;#8203;the modern high barriers to entry, and they have a 3,4 and the market is very different, the need for a system of support, which is the largest company in Henan weakness was, once again is the second-class urban Qualified of a business, the operation of the brand usually 2-3 and are operating system division, the pipe through less than the force of a beach, the company organizational structure of the original front-line staff and management can not meet the urban