How to use PR company-.docVIP

 PAGE \* MERGEFORMAT 18 How to use PR company? As a brand communications of the left arm right upper arm - Advertising and public relations in marketing 4P’s role, has been recognized many enterprises, and conduct various forms of ‘integrated marketing communication’, which aims to make our corporate brand from a number of competing brands come to the fore, thereby shaping the high-profile, high-reputation brand, for businesses to win more market share and operating margins. However, corporate wishful thinking does not mean that business realities, we can see that many companies in the use of advertising or public relations company, because of this and other reasons, did not achieve the desired business results! As China’s most market-oriented home appliances industry and the most outstanding enterprises to engage in brand building and management of up to 11 years of front-line operators, the author has accumulated rich theoretical and practical experience, where, through written means, with a large number of peer interaction and discussion. This article focuses on how companies should use the public relations firm for brand building and marketing work service. As the public relations firms in the Chinese market is still relatively short service time, that is, from the late 1990s, began to form a more influential industries, in the early 21st century, the Internet tide comes, because a lot of money-losing ‘network of upstart ‘They hope that by attracting the eye of society obtain click-through rate and the capital markets that enabled a large number of public relations firms, at this stage, the public relations firm formally as an industry has been the domestic economic sector and the business knowledge. Whether to introduce two elements, a public relations firm Is it necessary for enterprises to introduce self-serving public relations firms, I believe that you can refer to the following factors: First, look at corporate style. The key is how the top le