How to Win the small community environment the terminal market.docVIP

 PAGE \* MERGEFORMAT 8 How to Win the small community environment the terminal market Preface: With the advance of intensive marketing, marketing has been involved in every corner of society, community marketing, marketing as a closed channel, as many businesses and defend. Consumer groups because the community is relatively stable customer base, easy to grasp the characteristics of consumer groups and activities of the law, capable of precise targeted marketing. First, how to use the community marketing channel The first use of community marketing channels should be considered medicines, health products industry, when they saw a huge temptation after the cake, milk and other beverage industries have to intervene, then how to use the community for the beverage industry marketing, channel it, I would like to I involved in the planning and specific to be implemented in case of a simple explanation, due to space constraints, not to be reopened. I served years ago with the Anhui Shucheng of Longjin beer for four years, then the market Longjin beer is the undisputed No. 1 brand in Hefei, in 2000, I participated in the formulation ‘Longin family engineering’ program, in Hefei All district to establish a ‘Longjin Canadian beer station’. In order to meet household consumption, plus focus on promotion of canned beer stand Longjin pure draft beer, driving a series of products. Longjin Canadian beer stands and Longjin Group, skip around the distributor and dealer locations within each plot is good, hot phenomenon affecting communities strong shop direct cooperation and the production and installation of a unified gate head, light boxes, shelves, a unified display of products to achieve the best visual effects; with a uniform dress code, professional training, full-time service personnel, presentations, recommended products, and home delivery to achieve one to one marketing with consumers, face to face communication. Canadian beer Station Terminal vivid design is ver