How to Write a promotional program of activities.docVIP

 PAGE \* MERGEFORMAT 8 How to Write a promotional program of activities Sales promotion (SALES PROMOTION) is personal selling, advertising, public relations in parallel with one of the four basic promotional tools. Promotional activities referred to herein refers to the sales promotion for consumers, as against the dealers, manufacturers, sales personnel, sales promotion is not being discussed in this context. As competition intensifies, the promotional activities for consumers in the marketing aspects of the status has become increasingly important. According to statistics, domestic enterprises, promotion costs and advertising costs of the ratio of 6:4. As a careful operational programs to a large extent determine the outcome of the war, as a systematic and comprehensive program of activities is to guarantee the success of promotional activities. How to create promotional programs? A comprehensive program of promotional activities in twelve sections: 1, activity OBJECTIVE: The purpose of the market situation and activities elaborated. How do market conditions? To carry out what is the purpose of this activity? Dealing with stocks? Is to enhance sales? In the fight against competitors? Is a new listing? Or enhance the brand awareness and reputation? Only clarity of purpose in order to make the activity targeted. Second, active objects: activities aimed at the target market for each individual or a particular group? What activities within the scope of control? Who are the main objective of promotion? Who is the promotion of secondary goals? Correctness or otherwise of these choices will have a direct impact on the ultimate effect of promotions. Third, the theme: In this section, mainly to resolve two problems: 1 to determine the theme 2, packaging, theme Price cuts? Price discounts? Gifts? Draw? Voucher? Services Promotion? Demo promotion? Consumer credit? , Or other promotional tools? Choice of what kind of promotional tools and what kind of promotional