How well trained dealer-.docVIP

 PAGE \* MERGEFORMAT 8 How well trained dealer? In the ‘terminal is king’ era, distributors and manufacturers with a direct impact on the enterprise’s survival and development; but with the degree of distributors and manufacturers in addition to its own qualities, the relationship between interests, but also active with the manufacturer Publicizing of training-related. Through the training of distributors, dealers can be a unified understanding and implementing the vendor will; can increase the dealer business management theory and practice levels; help resellers training for relevant skills; inspire enthusiasm for distributors to enhance channel member satisfaction, improve channel loyalty , so that manufacturers and distributors to create a strong collaborative strategic alliances. Lenovo Group was originally only done sales, has also done direct sales, but the 90 end of the decade, Lenovo canceled direct sales team, Qing Li in the channel, constantly training, co-improved, Lenovo finally sent to the international arena. As Ping An Insurance chairman and general manager Ma Mingzhe said: ‘There are obviously the bridge, why should we do cross the river by feeling the stones? ‘, So we obviously can be strengthened through training quickly Dealers Association, why should find another way out then? Holds many lessons, dealer training has been Zhejiang into fashion, because the company benefited in. In my side, Shanghai, a large stationery manufacturers convene the first distributor of the General Assembly in August last year, five-year strategic plan Publicizing the same time, by the mouth of trainers for the dealers ‘brainwashing’, an increase of dealers long-term, win-win situation, sense of loyalty . In January 2005, one of the world top 500 enterprises for the supply of air-conditioning parts dealers (a well-known air-conditioning machine manufacturers) to provide marketing skills training, from technique to help combat this dealers rapid growth of the team