Hsieh Fu-Liang Tan fruit and brand building strategy (Series 2).docVIP

 PAGE \* MERGEFORMAT 6 Hsieh Fu-Liang Tan fruit and brand building strategy (Series 2) Strategy 3: the best in people, full integration of government resources On the one hand, development of fruit industry in an area directly related to the income of the farmers, and even further affect a region’s economic development level, development of fruit industry in a good fruit revenues will naturally increase the level of the local economy can be improved, fruit industry downturn, the natural fruit of income to reduce the local economy will suffer negative effects; the other hand, local governments hold the largest and most abundant local resources. Therefore, enterprises should create fruit brand, should work in close cooperation with local governments to fully integrate government resources, with relevant departments of local government the power to do their best work together to shape the brand. This will not only facilitate the integration of more and abundant resources, to fully mobilize the enthusiasm of multiple, rapid and generate economies of scale, it tends to enhance the credibility of the brand of fruit, and can continue to effectively increase the income of peasants to drive the rapid development of local economy and effectively for the local to contribute to the Government to address the three agricultural issues. For example, local governments and fruit companies can jointly set up a fair, free, high quality, good reputation and have a strong security system is the fruit of funds trading and distribution base in systems, introduction of international standards implementation and standards of the Chinese fruit and gradually improve China’s fruit in the international fruit market competitiveness in the international market and thus enhance China’s fruit brand and substantial increase in the level of the local economy. Of course, the fruit business in the early stages of development can occupy the domestic market as the goal, then, with the enterprise’