Hsieh Fu-Liang Tan fruit and brand building strategy (Series 5).docVIP

 PAGE \* MERGEFORMAT 7 Hsieh Fu-Liang Tan fruit and brand building strategy (Series 5) Strategy 10: consciousness ‘potential’ made ‘news’, rapid dissemination of the brand No matter how to do public relations, press release creation and brand building process is always an essential part of a core. PR News is different from the ordinary to see some of the newspapers and popular television news, one must ensure that the right PR News ‘win-win’ brand of fruit to help, at the same time beneficial to society, must not be immoral and harming society. Good news on how much Zhuo brand consulting agencies in their review of four elements, namely: knowledge and social development of the ‘potential’, knowledge development of the industry’s’ potential ‘, knowledge of enterprise development of the’ potential ‘, as well as the general public interested in knowledge’ potential ‘, referred to as’ knowledge four’ potential’’. And social development of the ‘potential’, refers to the creation of information must identify social trends, such as people’s living standards increasing, more and more emphasis on fruit quality, brand awareness is growing, society becomes more people-oriented, more and more humanistic care and so on. Of course, the more important is to create news is also important to note a certain stages of social development with the focus, for example, care of vulnerable groups, building a harmonious society, fruits, security, etc.. For example, in 2004, with the implementation of the Guangxi autonomous region ‘excellent fruit works’ plan, Pingle County to begin production of this county pomelo, Valencia Orange, floods and other 9 kinds of fruit, Lee declared the national ‘green’ certification, and ultimately successful the National Green Food Development Center through the certification. The news also specifically reported that in order to promote fruit set ‘certified’ consciousness, Pingle County organizations, scientific and technological personnel in the fiel