Hsieh Fu-Liang Tan fruit and brand building strategy (Series 7).docVIP

 PAGE \* MERGEFORMAT 5 Hsieh Fu-Liang Tan fruit and brand building strategy (Series 7) Strategy 14: Implement full Brand Management The fundamental elements of the brand is its people. Build a successful brand is not a person, a department or a brand planning agencies can independently, and it requires the full participation of the entire staff to require all employees must have brand management, awareness, conscious of maintaining brand image, that is, to vigorously implement the full brand management (referred to as ‘TBM’). Full brand management model from the brand agency for the first time is far Zhuo proposed and widely used. For the fruit enterprises, to successfully build brand, not only requires the right climate and soil, science and the procurement, transportation and storage processes, improve quality control system also requires the terminal to providing good services, such as sugar cane, peeled, pineapple slices and other services. Therefore, only in every aspect have a strong sense of responsibility and self-conscious brand awareness, based on a fruit business in order to ultimately create a good brand. In fact, every person has their own brand, corporate brand should employees of the personal brand, based on which an enterprise of the ‘big brand’ to a large extent by the staff of ‘little brand’ collection made of organic . Fruit Company to achieve ‘a penny to do the brand’ brand of ultra low-cost operation, fruit, quality control personnel, logistics personnel, shopping guide personnel, all employees must do their job, the importance of individual brands of construction, because the employees understand the business is outside ‘Live Ads’, and only a good personal brand image in order to disseminate good corporate brand image, otherwise, the company’s brand image will lose the foundation of survival has become a river without water, without trees. Strategy 15: In the perseverance carried out ‘brand fine-tuning’ Business success, create a b