Hsieh Fu-Liang Tan fruit and brand building strategy (Series 6).docVIP

 PAGE \* MERGEFORMAT 8 Hsieh Fu-Liang Tan fruit and brand building strategy (Series 6) Policy 12: Promotion to follow four basic principles Fruit companies can learn from food and beverage industry promotion strategy, and then combine the characteristics of fruit products, in the operational details and make the necessary adjustments and innovation in the fruit supermarket, supermarkets, fruit shops and other retail terminal point of the scene is set for free tasting for consumers Free tasting. In this way, not only can increase the impact on consumers immediate purchase directly contributed to sales, rapid increase in sales, but also with the consumers word of mouth, directly in the target audience in the brand communication, which can lower costs, rapid increase brand awareness and reputation. Of course, in operation, the promotion strategy must be simple and clear, creative, or not be able to attract consumers ‘tired eyes’, the dissemination and marketing efforts will naturally be greatly reduced. Specifically, the fruit brand promotion strategy should follow the same ‘four cardinal principles’. The basic principles of one, improve product sales. The most fundamental purpose of promotion, without prejudice to the interests of enterprises as a whole, based on the rapid increase in the product or service sales at some stage in order to help companies achieve marketing objectives. This is also an effective promotional strategy to serve the enterprise as a whole the basic principles of marketing strategy, but we in the research found that supermarkets are doing a lot of fruit and promotional activities, and do not realize this, just make shouting, but ignored the sales did not increase substantial help, and even allow consumers to have all kinds of doubts. The basic principles of two to maintain brand image. Brand as a corporate marketing, the ‘sword’, has drawn increasing attention to business, many companies want to upgrade to boost the brand’s marketing