Hsieh Fu-Liang Tan Fruit Supermarket 4- How to do marketing.docVIP

 PAGE \* MERGEFORMAT 6 Hsieh Fu-Liang Tan Fruit Supermarket 4: How to do marketing Supermarket sales of fruit needs to be done There is a saying in China, called the ‘sell themselves’, meaning that as long as the product quality excellent, customers will naturally be at her door. Indeed, the perfect place to settle down the basic product is the enterprise, but the product of extreme wealth of modern society, only a good product quality is still far from enough, this time, promotion has become the best weapon to enhance sales. Fruit is one of the products most in need of promotion, which is determined by the characteristics of the fruit. First, the fruit easy to degenerate, and the shelf life is short, demand of fruit can be Kuaijinkuaichu need to speed up the flow of promotional rates; second, fruit is a seasonal product, price volatility is likely a few days before selling price is not a purchase price high, also need to speed up the flow of promotional rates; Finally, the fruit appears normal, in fact, a great knowledge, different varieties of What’s the difference? Apple is also why the price of imports can be a few times? What is this fruit nutritious, suitable for what kind of person to eat and so forth? These problems are not an ordinary consumer can understand, which requires businesses to inform consumers through a variety of ways, this is also marketing purposes and methods. Supermarket fruit and if we can make good use of this tool for marketing, sales increase at least 30%, but unfortunately, the vast majority of supermarket fruit and are not able to truly grasp the essence of marketing, naturally, it will not apply to sales of a good practice. Comprehensive understanding of marketing From .com4P theory of marketing, including product, price, channel, promotion, four elements, of which the meaning of a very wide range of promotions, all conducive to the dynamics of marketing, product sales activities are included, including advertising, public