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- 2017-05-03 发布于浙江
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How Zuohuo lack of funding regional markets solar power-
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How Zuohuo lack of funding regional markets solar power?
The dealer is looking for strength in every region manager, marketing director and the owner wishes, but reality always like to make fun of the ideal: the company’s dealers, 10 had eight or nine are the ‘little man’ dealer - financial strength Just so, and even a shortage of operating funds.
Faced with this situation is to moan and groan to his own devices, or with a positive attitude to carry out a wide range of efforts to lack of funds dealers can also put a footprint one step up regional markets to do, and even to help dealers from the ‘little man’ has gradually grown into a regional hegemon sell it?
[Case]
D is a solar energy company, is responsible for the production and sale of several of the country has 100 zero-dealer, in a small number of dealers under the premise of the existing strength of the dealers are also enough so that each marketing staff ‘sighed’ - a little bit strength of dealers are able to count fingers Banzhuo out, the rest of the dealers is almost able to set up two or three stores even give it everything - the situation on the D companies is extremely unfavorable.
Faced with this situation, how should we do? Timely boss found a wealth of practical experience with the marketing director, wants to use advanced and practical marketing ideas to solve these problems, leading the company toward D excellent development. New director of marketing fruit - do not live up to his expectations, through the last two months of in-depth understanding of all aspects of the company, the new director of the considerable strength, while continuing the pioneering dealer the other hand, has been launched on there is a small dealer Zuohuo a series of efforts of the regional market.
The main contents are as follows:
1, store the integration of quantity and quality of
Shop building is a foundation for sales. Therefore, the dealers will see more emphasis on stores, and in or
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