Huang Qi Olive silent not because the market is.docVIP

 PAGE \* MERGEFORMAT 18 Huang Qi Olive silent not because the market is Business since 1985 to the present, under the leadership of Huang Qi Olive’s gone through different stages of development, there are also brilliant twists and turns, in the study of Chongqing Olive voices, but most of the Olive as a failure Brand case to deal with. A considerable number of point of view, Olive brand core values missing, enforcement is not enough to shape the brand value, and from the three-phase Olive made a trenchant analysis of the ad. ‘Plant school of Chongqing Olive’, ‘black-haired Chinese goods’, ‘the Great Wall never fell国货当自强 ‘, 3 brand awareness theme reflects the core values of the three brands, the brand’s core values appear fault. Second, the Olive significant market share shrink, Olive had reached its peak sales of 800 million, the latter fell to 4 yuan, which became the brand Olive evidence of failure of the most iron. Of course, the classic failure, or Olive in advertising with Ogilvy amp;amp; Mather co-operation, in many cases of failure analysis of Ogilvy amp;amp; Mather, we also found an article Olive to be used as a typical failure analysis. There are numerous voices and more, Iglesias Indian style of advertising films, and today will be launched ‘Coptis sterilization’ VIS light, straightforward advertising, gave the market’s comments left too much space. On these issues, as Olive’s head, Huang Qi is how to treat it? Olive Rebellion Tao: In daily chemical products area, your faction put forward the concept of the plant, which can be said to be a pioneer role, this concept leads to a new day of competition in the field and to give domestic and foreign enterprises a considerable the impact of Olive also like to lay its own status to, but unfortunately, in Olive after the introduction of this concept, but continually appeared in strategic shift, eventually Sunsilk occupied high-end, Procter amp;amp; Gamble was again and gradually diluted, and thus ‘Min-r