Huiyuan C each and Why folding wing-.docVIP

 PAGE \* MERGEFORMAT 12 Huiyuan ‘C each and’ Why ‘folding wing’? Minute Maid is a Coca-Cola’s Minute Maid Orange Minute Maid (MINUTE MAID) ‘of juice products, which in the 2004 hurricane that they have entered China, from the original in Guangzhou, Shanghai and other places landing, and now the second-class market penetration, Minute Maid Orange fruit juice market in China has steadily gained victory in battle. Minute Maid orange fruit should belong to the exact classification of the fruit juice drink beverage suspension, which is characterized by lies in the fruit are suspended in the drink, ‘cob’ in the head, collections of moving, at a time when drinking mouth full, so a listing on by consumers. The product entry to the Chinese beverage market, set off no small sensation, from the local fruit juice hegemon - Huiyuan, to the mainland near well-known brand Master Kong, Taiwan, united, we all look nailed to the current suspension of the fruit drink category on the and then have to rise up into categories, in this war, every result has varied, and some build on the progress launched its own product, and some products have not yet come out already died in infancy, and some products are performed dismally, Huiyuan’s C each and that is the latter, the same opportunity to follow the same strategy of why the result was very different then? Product names are Daodao Like babies, each product must play a good name, which is actually more complex than giving people named, the product’s name not only beneficial to memory, everybody’s lips, but also be able to breath exposition of product characteristics, in line with what the audience products habits. Coca-Cola to the product’s name is the fruit orange, clear to the consumer features of the product - there are fruit drinks and Minute Maid have a phrase ‘the source of America’ and euphony, meaning that the source of the United States; there the meaning of the source of wonderful fruit juice, mix very clever name. Nam