Huiyuan store had become the vase.docVIP

 PAGE \* MERGEFORMAT 7 Huiyuan store had become the ‘vase’ In 2003, Huiyuan Group proposed a number of sales of the establishment of better market store concept. In early 2004, Huiyuan store gradually established in various places, but after a year of operation, Huiyuan stores did not achieve the desired results. These shops, some businesses deserted, and some in selling other goods, and even some signs changed. Huiyuan store into a purported violation of the ‘vase’. OK’s ‘monopoly’ Field of Dreams Huiyuan direct aim is to build stores over market share and increase dealer profits, through the store you can focus on displaying the Huiyuan to consumers hundreds of products in order to enhance the brand Huiyuan has some help. At the same time stores can also be extended Huiyuan county-level city on the ground distribution network. Huiyuan to promote the conditions for joining dealers comparatively generous, the most attractive is the dealer can get the amount of 2.6 ~ 12% delivery of the shops in point deduction (middle and low products such as real orange in point deduction of 2.6%, Bailey wow high-end products such as point deduction of 12%), 3.5 ~ 6% of the market support costs and 1.7% of the year-end rebate. There are also a number of promotional activities, but such activities by the company’s unified organization of Huiyuan are said to do so in order to avoid past ‘real’ series appears divorced from distribution and marketing problems. It can be said for companies to establish Huiyuan store a good thing for both sides. For Huiyuan’s the plan, dealers most admired is the preferential treatment that one: both point deduction monthly marketing expenses to support, another end of the year Fandian, the premise is just to pay initial fee to open a store, why not! A result, many dealers in Huiyuan’s campaign agreed to pay the initial fee, under, and some dealers paid hundreds of thousands or even millions of the initial fee, plans to store 1 to 2-year point