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- 2017-05-03 发布于浙江
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In addition to the terminal shop owner sellers should think about what-
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In addition to the terminal shop owner sellers should think about what?
Note: This article aimed at the apparel industry, also have shops on the other brands learn.
These days, more and more difficult to sell underwear, when the incoming brand and sellers are more and more lingerie from the edge of the terminal has been completely into the mass market, industry, profits continued falling rapidly, and many store owners hastened to pack up the old mountains and rivers, and strive to Qingdiao inventory, walk away and quit.
Of course, look at the issue must be divided into two treat, underwear terminal quickly walked the edge of profitability, the industry of course gradual deterioration of the larger environment, but to look to narrow some, in their regional context, see underwear terminal competition can still be at ease now, do not believe? See this article’s analysis.
Input-output cycle: Preservation first
Marketing is a system engineering advances with the times, any pattern in a particular environment has its own historical significance, when the historical significance can not keep up the pace of change in market conditions, then we should think about the past, the model should not change the .
For the first-line lingerie store brand of system, to defer their channels, the architecture is relatively mature, a lot of size and quantity will affect the situation as a whole, for their channel system is a kind of simmered in the process of heating gradually changed.
The second and third line lingerie brand is different, they enter a regional market, often require a short time to achieve a certain performance indicators, or the cost of losing control, it is easy to move towards sustained decline in the situation, once out of control, out of the regional operation is inevitable The. Have to get good performance at the regional, store owner’s guide to the distribution is extremely important. We can say that manufacturers can be integrat
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