In fact the brand is the most hypocritical.docVIP

 PAGE \* MERGEFORMAT 7 In fact the brand is the most hypocritical The brand for everyone to feel like is the business of the highest goal. Company said to do a brand, because they were all to give people a good impression, so that the brand is the highest state of development of enterprises. But I have to say that the brand is hypocritical. Why? We must first understand a substantive issue, brand building is a sell out out to turn it into another shape inside a heart value, rather than self-admired Retention. For example I bought a dress, with the style you wear the same, but my brand is better than yours, then my heart feel very different. Business through advertising, store display, various forms of public relations activities to enhance their brand image, the final shape of a social identity of the high-end products so that consumers feel that this brand of clothes to wear on the head taller than others. In fact the quality of these two brands of clothes are the same, but consumers in different emotional identification mark not the same as a result, although the fabric, workmanship and cost are the same, the final selling price would be different. There is a clothing brand, brand, compared with those without the basic cost of production is almost, but not the same as the cost of the brand shaped, finally became able to sell a 1000 money, one can only sell 50 money. Consumers clearly know that this product is to satisfy the interests of its products to spend 50 money is enough, why dig 1000 that there is money to buy brand clothes? Because that’s 950 money to meet the consumer’s vanity, the vanity is also reflected in the value of the brand. This value is not the interest of product value, but the virtual value of the brand. Since this value is empty, consumers still needed to go out and buy it, and shows the consumer mind the need for such value. The value of emotional identification which is not anywhere to be reflected, and in what circumstances and und