Implementation of the own-brand strategies to enhance the competitiveness of Chinas retail industry.docVIP

 PAGE \* MERGEFORMAT 6 Implementation of the own-brand strategies to enhance the competitiveness of China’s retail industry With the rolling waves of economic globalization, China’s retail sector into the WTO transition period, foreign investment in China’s retail area, equity, shop number and business scope restrictions have been completely abolished, the domestic retail market into a global competition and a new era of full competition, China’s full integration into the international retail enterprises in the competitive environment, directly face the more world-class multinational retail giant, face greater competitive pressure, more robust challenge. To this end, an urgent need for a comprehensive and effective implementation of its own brand strategy to create competitive advantage, enhance their competitiveness. 1, retail enterprises to implement their own brand strategy will help improve customer delivered value, cultivate loyal customers Customer delivered value obtained by referring customers to buy goods and pay the total value of the difference between the total cost. When consumers buy goods often available to the size of the delivered value as a basis for decision-making and judge the cost effectiveness of buying behavior standards. The product of basic utility and quality standards of today tend to homogenization, corporate competition, the key to victory is one to maximize the customer delivered value. In the increasingly fierce market competition, economic conditions, businesses to invest in new technology, new product research and development costs rising, shortened product life cycles, product replacement more rapidly, the concept of an endless stream of new products, merchandise promotions huge amount of explosive , it is spoiled for choice. In this regard to provide consumers with a wider range of choices, the market is more varied. On the other hand, the factors that influence consumer buying behavior is more diverse and more demanding