In the sale to re-establish personal relations-.docVIP

 PAGE \* MERGEFORMAT 4 In the sale to re-establish personal relations? In many years ago, retailers, bankers and car dealers have with customers to maintain a true relationship. They are familiar with each customer to understand customer needs, and as far as possible through personalized services to meet customer needs. A result, they won the trust of customers and customer purchases a large share of business. However, this high cost, inefficient and ultimately had to give way to large-scale sales law. Customers were willing to give up this relationship in favor of seeking a more diverse variety and more affordable prices. Today, information technology, lower costs to businesses both large-scale marketing, but also the establishment of a traditional relationship. For example, although you never note that American Airlines (American) at the door the welcoming flight attendant, but he knows you are there as a guest, you rose to first class and enjoy the holiday once a year is better than treatment travelers. Car sales Chamber of Commerce, to remind you that the repair of your car. When your daughter has been just over 15-year-old birthday, is preparing to sign school car, USAA the company would send her information on learning to drive. When your favorite travel route appear, Nordstrom’s sales representative will call you; and Hertz car rental companies will be on a line on booking a taxi for you, but also give you ready for a car, obviously your name on the landmark. The actions of these companies is the introduction of a new sales method, such sales law the use of existing customers and potential customers of the continuous and accurate information to meet customer needs (see illustration). This approach is effective, is that it completely clear understanding of each customer’s economic potential. The law to use the most advanced examples are: ‘parents’ magazines (Parents) according to readers of different age groups of children to win subscribers; Fingerhut