Improvement of regional market access cases.docVIP

 PAGE \* MERGEFORMAT 12 Improvement of regional market access cases Order: 2005’s ‘51’ Festival, Chen Yong flies are not happy: an appointment with the shopping did not go into the telephone was scolding his girlfriend for a pass. There is no way to Chen Yong, the sales had just concluded conference of directors of the headquarters was notified transferred Lu’an, Lu’an market sales in April dropped to the lowest throughout the year, the former director of so ‘school hours’. Luan, Anhui has been the need to know the first brand market, accounting for 30% of sales in the province. April 3 million sale of the task in Anhui Province is also expected to complete the 900,000 Lu’an do, think of here, Chen Yong great sense of urgency, is there any thoughts dating yo. Chen Yong, in the Z company’s services more than three years, from the business representatives to achieve sales director of the company’s older employees, and the transfer Lu’an considered as a prelude to promotion, Chen Yong, a clear mind, that was a hot potato doing a good job, and promoted to provincial managers, there is no improvement, class dismissed, leave! Step One: Market Research In Lu’an Z did not direct supply terminals, has been through distributors supply and junction models, there is a sales director and three marketing industry on behalf of the dealer development and management of secondary terminals, as well as personnel of the Department from time to time the market inspections Purchasing Guide to assist dealers clerk and training, of course, promotional activities will also verify the implementation of efforts, the nuclear overstatement of the costs. Therefore, the distributor of the Z is very trust and loyalty. Luan customer information: Name: Pengcheng business Lu’an Contact Information: Boss: Yellow Sea Education: High School Male, age 38, is married and has one son 15 years old Personal Analysis: engaged in fast moving consumer goods industry for 13 years, a good cooperativ