In-depth brand placement.docVIP

 PAGE \* MERGEFORMAT 4 In-depth brand placement REVIEW: If we put an entertainment product as a virtual space, then the brand into the information must be logically exist in the virtual space, thereby to enable consumers to automatically accept. Leisure on a Saturday afternoon, when you lie comfortably on a sofa in the living room attentively watching 40-inch LCD TV on a 007 movie, you may not pay attention to, nor care about the film frequently a variety of brands : Omega, Aston Martin ... ..., and it is among you unconsciously, you have to remember the names of these brands and know what they represent, and will them with James Bond, the thrills, high-grade together the superior . Yes, this is a conscious marketing behavior, let us understand the logic behind it. Ubiquitous brand placement ‘Sex and the City’ enough for the fire of the bar, but also remember that Carrie Bradshaw loves the pair of shoes? That brand name? Yes, that’s Manolo Blahnik, in the drama and life are worth 500 dollars. British actor Jude Law in the worldwide appeal of what it? He starred in the film ‘Alfie’ is the best portrayal. In the film, he was wearing a tailored fit, style fashion suits and act to make the play between the number of women fascinated Tour in. And why he was able to have this charm then? In the film designed to make the episode an answer, Jude Law to directly face the camera, with the most sincere way of telling the audience: I am wearing Gucci! When you open the computer, Internet participation in a ‘drag racing’ in online games. In the game, you are free to drive into an accessory shop. This store may be different, first of all because it is virtual, followed by this virtual store was looked eyeful are Michelin tires logo. Not only that, when you want to use virtual money ‘buy’ tire store when the product, the computer prompt box showing the installation location, brake strength, friction coefficient and other parameters, as well as Michelin X-ICE: can be sli