In 2008 health care products in your hands work-.docVIP

 PAGE \* MERGEFORMAT 6 In 2008 health care products in your hands work? In 2007, health care products companies can be said to live in misery, struggling in the occasion of life and death. Those topics Huyou through radio, conference marketing fraud, print media speculation, terminal promotions to lure businesses will feel more or less drastic changes from the industry, people reason, government supervision of the pain brought about, but also so they are waiting, in the observed. In 2008, in the end what will happen? Chile Colombia in the Blue Ocean International Marketing consultants view, in 2008, for health care products businesses, is the threshold! ‘Poor health products industry has done a successful few products’,’ money is difficult to make! Prepared to consider the switch to the ‘me around, often some friends to issue such a sigh. Indeed, the advertising bombing, end the overwhelming, prohibitive prices formed ahead of the market over-exploitation, coupled with quick success like enclosure Happy Valley, holding high-beating, gradually in the minds of consumers had a better The landscape has become a Road, incomplete memories. According to the China Consumers Association conducted a survey showed that the current domestic health care products promotional content is not consistent with national laws and regulations of up to 73.5%, of which the product functions accounted for 42.1% of false propaganda, without the approval of the health sector, unauthorized promotional products have health functions accounted for 31.4%. It is obvious that the majority of health care products business is the lack of long-term planning, and they meet on the market, offer quick and tough, not to mention what the strategic layout, and the fight at the tactical level, not wait for all the social resources in a night full realization for money. Health care products thus precipitated by the fanatical and irrational for the whole industry is languishing. In the past because