Increase the degree of the pharmaceutical market marketing more difficult.docVIP

 PAGE \* MERGEFORMAT 5 Increase the degree of the pharmaceutical market marketing more difficult China’s pharmaceutical market has been broken at the present stage of the pharmaceutical companies in the past - Medical Station - Hospital - state-run pharmacies and traditional planned economy, there has been a huge change, mainly in: 1. Domestic pharmaceutical companies (company), and imports of pharmaceutical products such as mushroom growth and development of new products are constantly emerging, the pharmaceutical market has become a buyer’s market. 2. Medical Station is still the main channel for pharmaceutical wholesale, but is not exclusive, manifested in: ① pharmaceutical companies (company), and drug dealers directly to the hospitals and pharmacies, and lower-level supply of pharmaceutical wholesalers. Therefore, hospitals and retail stores can already purchase without a medical station, reducing the wholesale link in the middle. ② medicine for more than two points in particular, medical stations are generally grouped under several operations department, the operations department are to operate independently. Despite the focus on their business scope, but no clear boundaries. Thus, in the same area although only a medical station, but it is actually a few operations. ③ a number of trading companies have joined the ranks of pharmaceutical wholesale. Moreover, many state-owned pharmaceutical company and its operations department to the collective or individual contract, although its structure is essentially the same but the self-employed. Their business practices so flexible, state-run medical stations have a serious challenge. ④ hospitals and pharmacies, not only to the local medical station purchase, you can also purchase the surrounding area medical stations, medical stations are in fact result in a competitive throughout the state. ⑤ addition to the above, there can not be ignored medical allocate markets, such as drug Puning Guangdong city of Zha