In 2013 your business how to create business opportunities from the crisis (a).docVIP

 PAGE \* MERGEFORMAT 4 In 2013 your business how to create business opportunities from the crisis (a) In 2013, on behalf of the economic barometer of China’s stock market all the way to plumb wrenching 2300 points on the Shanghai index, like PM2.5 fog and haze, and deeply involved in everyone’s eyes and respiratory, central authorities issued a “temperance Order, so many high-end wine industry into the negative growth in the channel, the “crisis” may be persistent evolution, even normalized in the industry with the increase in manufacturing costs, sluggish domestic demand, the industry reshuffle is leading to a large number of overstock and stores shut down, the sporting goods industry, for example, due to the downturn in the overall market, resulting in price butcher’s knife, to clean up the inventory of less than 70% of a crazy dumped goods have picked up these international big names such as Nike, Adidas, and domestic many sports brands such as Anta, Li Ning, 361 by the strong impact, even if the response to carry out various promotional activities, can not stop the decline in performance decline. The face of the crisis, how just to think of ways to cope with, and often can not improve, there are possibly heading for the deterioration of the situation, because your competitors will often adopt strategies to deal with you, this game often result in a lose-lose situation results are no winners How to tap new growth point in the crisis, and the opportunity to create their own, and become the key then the moment there are, what kind of business opportunities to make good dig it? writer from the recent practice of marketing summed up the three points for the enterprise reference: Create business opportunities is to create a greater demand PM2.5 storm let air purifiers fire sale, what do you see? Originally less someone cares Air Purifier become strong sales of products, such as the Sharp air purifier sales with comparison to last year due to national fog a