Industrial and commercial spirit of the spirit.docVIP

 PAGE \* MERGEFORMAT 6 Industrial and commercial spirit of the spirit Past two years, to create impressive results Zhuhai Gree Dong Mingzhu, President of “Call of the return of the spirit industry” and impressive, and led to intense of the industry. What is the industrial spirit? Dong Mingzhu said as early as 2006 to: with the traditional “commercial spirit” different, I understand the “industrial spirit” should be referring to less empty talk, and to do more practical things, devotes its attention to consumer demand, social responsibility initiative, with the power of enterprise to promote social development, all acts must be responsible for the spirit of the future, it simply is “lose the spirit.” And what is the commercial spirit? Dong Mingzhu, also said the same: the pursuit of profit for the commercial spirit is undoubtedly a major feature, the lack of business ethics for health , makes this for the “benefit” is magnified to the extreme chase, everyone regardless of results only the process of long-term use of most enterprises in China “commercial spirit” to guide the development of enterprises and markets, what money do, fully measured by profit scale enterprise development, but that the “profits of the ruler,” the enterprise into a profit-swamp, the price war, homogenization, excess capacity and so are the “commercial spirit” to the Chinese manufacturers can not to avoid side effects. Dong Mingzhu call the spirit industry is mainly based on the return for the home appliance industry, zero conflicts, and in the consumer goods industry, the fact that for the zero that is the conflict between the industrial and commercial spirit of the spirit of the conflict has to exist, especially by modern channels (supermarkets, convenience stores standard ultrasound and its core business areas of business giants such as Wal-Mart, Carrefour, after rapid development in China is even more intense. I think, at this stage to explore the industrial and commercial spirit of